Certification Europe

Certification Europe provides a professional, client focused and dynamic approach to the audit and certification process of management systems.

  • Customer: Certification Europe

  • Project Type: Print

  • Delivered: Website Design, Content Management System, Brand Development, SEO, Custom Backend, PHP, HTML5/CSS3, MySQL, Web Application

About the website development requirements

Certification Europe is an international, accredited certification body which provides ISO management system and other Management Standards certification, training and inspection services to organisations globally. Certification Europe was originally established in 1999 to provide a private sector alternative to the Irish Certification market. The company currently assesses over three thousand organisations internationally on an annual basis.
Certification Europe approached us in 2009 to redevelop their website as they felt that their current website was not optimised for search engine ranking and as a result they where losing out on potential online sales.

The website development challenge

Our challenge was to develop a website design that would gain Certification Europe good search engine rankings for their key services, and provide easy access to view their services and make contact.
We examined their current website and found that Certification Europe had used their own internal terminology on the website to identify their key services, terminology not used by their potential clients when searching for their services. The first step in the redevelopment of the website was to establish the correct terminology being used by potential clients and ensure that the website was design with these in mind.

The website design and development

The site was carefully designed and coded to ensure the key services were well representation on the website, thereby allowing the search engine properly rank their relevance. In addition we focused on developing a energetic look and feel to the website tin a move away from the stale and boring image of the industry.
This website development also included the following:

  • A training area with a fully customised calendar and booking system

  • A client only login area where they can access information and images on their certifications and a fully customised management system togive the client control to update all aspects of the website.

  • Clear calls to action to encourage potential browsers to make contact.