We bet it’s been a long time since you last searched a business in the Yellow Pages Book. Well, you’re not the only one. Nowadays, search engines are the ‘goto place’ we all go to when we need to find something.
The amount of information available online is incredibile and of course, a lot of it is irrelevant. So search engines work very hard on keeping the most relevant information on the highest positions in the rankings. If someone searches “plumber in Dublin” they expect to see a list of plumbers’ websites, right? Well, there might be hundreds of plumbers in Dublin, but how do we place a specific one just under their nose? Simple answer: This is SEO.
The main objective of any SEO campaign is, obviously, generating conversion (e.g. someone finds your business online and calls you). However, this is no easy task and merely setting up a website does not gaurantee you sales.. So what do we need to do to make your website work for you? Here are some specifics:
1. Be just one click away! Improving the rankings is the most important part of any SEO campaign. The higher you rank, the more clicks you are likely to get.
2. Relevant content and targeted traffic! Ok, so the users clicked on your link. What next? Just as easy as they clicked it, they can hit close if they do not find relevant content for their search. You always need to have relevant and well organised content on your website. You want the public’s attention, but traffic means nothing if it’s not well targeted.
3. Improve brand recognition! Rank high and rank well. Being present in the SERPs
(Search Engine Results Pages) is a huge advantage to your business. Use it wisely!
What’s the conclusion?
With anywhere from 75-90% of Internet users beginning their search for your services online Search Engine Optimisation creates real opportunities for businesses to cost effectively make contact with customers online. Working with experts to create an effective SEO campaign creates a real and tangible ROI.