Understanding the Google AdWords basics

Google Adwords

Compared to impression-based campaigns where advertising is based on the number of impressions displayed and not on clicks received, Google Adwords offers a high level of assurance that your campaign is reaching the proper target.

Google Adwords - Implementation - What’s Involved?

Each Google Adwords campaign involves researching relevant keywords and bid prices, creating ad copy, and monitoring / editing to effectively target the key market. This includes all of the following:

  • Setting up your Google AdWords account in conjunction with Google Analytics

  • Working with you to agree a monthly budget

  • Researching your market and finding keywords/key phrases that offer the best return on investment

  • Managing your keyword selection

  • Setting your initial keyword bids

  •  Writing targeted titles and descriptions for your Google AdWords campaign

  • Monitoring your keywords on a daily/regular basis

  • Eliminating non-performing keywords

  • Adding relevant keywords/phrases

  • Raising and lowering your bids to maximise your return

If you would like to discuss am AdWords campagin please feel free to get in touch.