Compared to impression-based campaigns where advertising is based on the number of impressions displayed and not on clicks received, Google Adwords offers a high level of assurance that your campaign is reaching the proper target.
Google Adwords - Implementation - What’s Involved?
Each Google Adwords campaign involves researching relevant keywords and bid prices, creating ad copy, and monitoring / editing to effectively target the key market. This includes all of the following:
Setting up your Google AdWords account in conjunction with Google Analytics
Working with you to agree a monthly budget
Researching your market and finding keywords/key phrases that offer the best return on investment
Managing your keyword selection
Setting your initial keyword bids
Writing targeted titles and descriptions for your Google AdWords campaign
Monitoring your keywords on a daily/regular basis
Eliminating non-performing keywords
Adding relevant keywords/phrases
Raising and lowering your bids to maximise your return
If you would like to discuss am AdWords campagin please feel free to get in touch.