How does Pay Per Advertising Click work?

Why opt for Pay Per Click?

Pay per click is the fastest way to get effective, geo-targeted exposure online.

Pay per click will give you critical and timely traffic with a measurable return on investment.

How Pay Per Click works

When a customer searches for one of thousands of highly targeted keywords related to your product or service, your ad will appear next to a Search Engine’s organic results. If that customer follows your linked PPC ad to your site, the Search Engine charges you a one-time ‘click’ fee equal to the amount you are willing to ‘bid’ or pay for that click.

Pay per click is used to direct traffic to websites, with advertisers paying when the ad is clicked. With Search Engines, advertisers typically bid on keyword phrases relevant to their target market. Ads appear prominently on the results pages of Search Engines such as Google, MSN, and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders generally achieve placement on the first page of search results.

Pay Per Click or SEO?

Search Engine Optimisation is the best way to boost your online presence, but it is a long-term process that takes, on average, six months to produce significant results. So we encourage you to begin a Pay per click (PPC) campaign along with the SEO process so that you can generate traffic from the outset. Once your website’s organic search engine results improve, less effort – and funds – need be directed towards PPC campaigns.