When it comes to social media marketing more often than not we’ve seen people underestimating the work that needs to be done, trying to do it themselves or ignoring it altogether.
Whether you are a marketer or a client, here are 10 things you need to know about social media:
1. DIY is OK, but only if you are an expert.
Social media has this great potential to help your business, but it can equally harm it if you are not doing it right. Of course, there’s nothing easier and more fun than posting on Facebook or Twitter, but this is just 5% of what a social media expert does.
2. It takes time!
If you decided to give social media marketing a try, don’t expect results overnight. Rome wasn’t built in a day, neither is online marketing and creating a strong online presence for your organisation.
3. It takes a lot of planning and strategy!
Some of the posts we see on Facebook pages might seem really simple and effortlessly composed. However, sometimes (and ideally) they are part of an online strategy. So don’t be fooled by simplicity, sometimes we see just the tip of the iceberg.
4. It takes financial resources.
Facebook’s reach decreased drastically a while ago. So unless you are willing to invest some funds in your campaign, you can’t expect a strong outcome.
5. It takes originality!
Just by copying someone else’s successful campaigns, you are not going to ensure your own success. You have to be fresh, original and witty