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White Smile Clinic

White Smile Clinic is the largest and longest established specialist provider of teeth whitening in the country.

  • Customer: White Smile Clinic
  • Project Type: Web
  • Release Date:
  • Delivered: Website Design, Html/CSS Development, Wordpress, ModX, Brand Development, SEO, SMS Messaging, Custom Backend, PHP, HTML5/CSS3, Google Adwords, Payment Gateway , Shopping Cart

Websites operating in a competitive enviroment

White Smile Clinic is the largest and longest running laser teeth whitening clinic in Ireland. In recent times the Teeth Whitening market in Ireland has become very crowded and highly competitive. As White Smile Clinic operates in a very crowded and highly competitive environment we work closely with the WSC team developing ideas, online developments and client communications to grow the business on an ongoing basis.


Making an impact with our SEO

We began working with Whitesmile Clinic a number of years ago to improve their search engine positioning. We quickly gained their confidence after significantly improving their search engine positioning across a number of highly competitive keyword, after other SEO providers had failed to make any impact for them.


Creating a website with a real ROI - Coverting visitors to customers

Not only is it important for the White Smile Clinic to achieve strong search engine ranking we need to covert visitors to customers. To this end we created a 'BIG' call to action, not only was it the main feature of the page but it also followed the user around the page along with a clear product offering and price.

website subpage design


Mobile website development

Most recently we developed Mobile website for White Smile Clinic. For us when it comes to mobile websites, simplicity with a clear call to action is what is most important.

The limited space on the screen and download expenses for a potential customer makes it important for visitors to have access to only the necessary features while bearing in mind that design for a mobile phone can significantly change the user experience,  usability of the website and ultimately converting a visitor to a client. The mobile website has been a success and  is now a strong sales tool for the White Smile Clinc.

The mobile website design focuses on easy access to:

  • calling the clinic
  • submitting a booking request
  • requesting a callback
  • access to information of immediate relevance


Ongoing website developments

To  compete in this market White Smile Clinic has had to be innovated and strategic, we have workis mail.johnbannon.ie with them closely in developing new ideas in all areas of Online Marketing and Website Developments and Client Communications to maintain their market postion and profitability. We mange website design and developments, text message marketing, search engine optimisation, Google adwords and mobile adword campagins.




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