As you probably know by now, Facebook is a big fan of changes. The new timeline, the design, the decreased reach – all these changes that seem to have happened ages ago, are actually changes made pretty recently.
Why ? well according to Facebook…
“Facebook is constantly evaluating what’s the right mix of content in News Feed and we want to let you know about a change that may affect referral traffic for publishers. Referral traffic to media publishers from Facebook has more than doubled in the past 18 months and we’re always looking for ways to optimize how content is discovered and consumed. Media content is a key part of the experience for people on Facebook and we’re committed to helping publishers find the right audience for their content,” reads the newest announcement.
In our previous article, we talked about a shake-up coming from Google, but we seem to be heading towards one on Facebook as well, as the network will implement 3 major changes on the newsfeed.
1. An old rule is “relaxing”
We all know that if we post repeatedly, this doesn’t mean our followers will see more content. Until now, Facebook had prevented a user from seeing multiple posts from the same source. This is now changing for people. “Now if you run out of content, but want to spend more time in News Feed, you’ll see more,” they say.
2. More content from friends
Facebook will now favour the content produced by your friends, thus decreasing the pages’ reach further. However, “if you like to read news or interact with posts from pages you care about, you will still see that content in News Feed. This update tries to make the balance of content right for each person.”
3. Less activity from friends
If you like seeing your friend’s stories, what they liked or what they commented on, this will not be good news. “This update will make these stories appear lower down in News Feed or not at all, so you are more likely to see the stuff you care about directly from friends and the pages you have liked.”