Reaching a 404 page is not very enjoyable, but this doesn’t mean you have reached the end of the internet, as some websites like to call it. In fact, this overlooked page has so much unexploited potential.
So what is a 404 page?
The 404 error code is a standard HTTP response that indicates a communication between the client and the server was possible, but the requested page was not found. This error usually follows dead or broken links.
Don’t overlook it!
A 404, by its definition, is a dead end. The user did not find what it was looking for. He sees the 404 and instantly closes the page, right? Well, what if he did find something to capture his attention, something to keep him on your website?
How to keep the client on your website?
A great design will surely draw your clients’ attention. Internet users have seen the plane 404 message hundreds or maybe thousands of times. Seeing something new will catch their eye.
Put some links on your 404 so the user doesn’t hit a dead end. This will also help your SEO efforts.
Here are some great 404 pages to serve as example:
(Fannabee)
(Sendgrid)
(Kyan)
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