Usually when agencies are looking at content and online marketing, it’s easy to draw the conclusion that the whole thing is just about the words we use.
Custom fresh copy included on your website cannot be underestimated, but, don’t forget about other types of content, like video. This can be used to great effect to enhance your online marketing. Video is the future and today creates a real opportunity to produce content that informs, engages and converts.
A lot of marketers use video marketing to increase brand awareness and improve on conversions.
Here are some facts that underline the power of the video.
•Forget Bing, YouTube is the second largest search engine.
•More than 800 million unique users visit YouTube each month.
•Habits are changing and the number of Internet users who watch videos is increasing.
•A study shows that 50% of respondents would research a new brand or product after seeing it mentioned in an online video.
•Companies that use video for promotion increased their sales by 20%.
•Looks like tablet owners have the highest value per transaction
•By using the word “video” in an email subject line, marketers open rates increased 8% to 14%.
•55% of business executives watch work-related videos on YouTube on a weekly basis.
•Most of the top manufacturers developed a YouTube presence in order to connect with consumers directly.
Even after all those encouraging facts, video remains a slightly underutilized marketing tool.
Most of the marketers find that when it comes to SEO and Internet marketing, video is not as popular as social media, blogs or newsletters.