Category Archives: Uncategorized

Facts about video marketing

Usually when agencies are looking at content and online marketing, it’s easy to draw the conclusion that the whole thing is just about the words we use.

Custom fresh copy included on your website cannot be underestimated, but, don’t forget about other types of content, like video. This can be used to great effect to enhance your online marketing. Video is the future and today creates a real opportunity to produce content that informs, engages and converts.

A lot of marketers use video marketing to increase brand awareness and improve on conversions.

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The Facebook X-Factor

Would you be surprised to learn that Facebook is changing its timeline algorithm again? Even though it hasn’t been very long since they announced another timeline change.

We all know that Facebook (and pretty much every website of sorts) stores a lot of information about the user. And while we might be a bit uncomfortable to let a website (and the company running it) know so much about us, but… we all do it anyway? So this time the idea is that your information is what’s going to help the new dynamic Facebook timeline algorithm to serve you stories you want? Continue reading

JavaScript vs. jQuery

…this is a debate that seems to have no definitive conclusion, at least not in the foreseeable future. Objectively and theoretically speaking, you could do the same things using either one of them, and you can mix them up as well. So why do developers have an affinity for one or the other, even though they could create the same effects using either one of them?

Before starting to look at the advantages and disadvantage each one has, we need to clarify a few items. Many people think that jQuery and JavaScript are two separate languages. In fact, jQuery is just the most popular library of JavaScript code. Its success relies on the optimisation performed over time by developers who worked on it open-source. Continue reading

5 Web Design techniques that will gain your clients’ trust

Internet is not always a safe place and in most cases when it sounds too good to be true, it most certainly is. Just think about how many times you left a website because it just didn’t look trustworthy or because it looked like a scam. And it’s very possible it was not, but its overall feel lead you to close the tab. That is why we always emphasise how important it is to have a professional web design, essentially it is what your business needs to make your clients trust you. Furthermore, there are design elements to use in your website that will reinforce this trust should you decide to use them. Continue reading

How to choose your Web Design company

The difference between art and web design

Web designers are usually thought of as artists and that’s correct. The problems occur when the designer is nothing more than an artist. So what’s the difference between the two? Well, whereas an artist is capable of creating an outstanding “face” for your online presence, a true web designer understands that your website is, first and foremost, a business asset. For example, as a web agency, we understand how business works and we can talk objectives, revenue, return on investment etc. An artist, on the other hand, is often blinded by his creative genius and might overlook the more important element – profit. Continue reading

3 golden rules for your font-faces

Choosing the font face that represents your business, whether we are talking about web design or print design, is an important part of the branding process.

1. Find your personality.

Subconsciously we associate certain font faces with different businesses, events etc. Your business has (or, at least, should have) a strong personality, but so do the fonts. Make this personality be reflects in your use of fonts.

Here’s an example: Let’s assume you manage an company in the tech-industry and you are organising an annual expo. What will your invitation look like? Continue reading

Google+ started a new week with some novelties

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If you are working in Social Media or involved in it, this news should be of interest to you. Google+ came up with some new changes on Monday, so we figured we take a look at what they are up to.

In order to continuously change and improve, Google+ now offers users the option of highlighting a post. To do this you would use the “embed post” tab, this is brand new and can be found in the upper right corner of every post, in the drop down menu hidden under the arrow that can be seen at mouseover. This is the fourth option in that specific menu and once clicked, users can copy and paste the code into another website. Even if the post is embedded it is still fully interactive and perfectly functional.

Before the feature was launched, Google tested it with National Geographic and with Sports Illustrated.

Another novelty from Google+ this week is an Author Attribution, allowing an easy connection to be made between an article or blog post and the profile of the author. A great method to emphasize original content and real authors, right? Although it functions now just for WordPress and Typepad, it will soon expand.

Although new for Google+, the embedded posts are not that new for the competition, as Facebook already developed and launched such a feature about a month ago. Not far from these is… Twitter. This social network also plans to come up with some changes in the near future.

Until then, why not try out the new functionalities Google+ has come up with and see if they work for you!

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Facebook’s like & share free pass

Ever since Facebook competitions gained popularity, marketers and business owners were instructed to avoid, at any cost, the “Like & Share” contest mechanism. Facebook’s guidelines clearly stated that penalties would be applied if anyone ignored these rules. However, judging by the way our timelines were still invaded by these types of promotions, we can be pretty sure that the algorithms were not that efficient and the guideline was close to impossible to enforce.

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Helping SMEs adapt in the digital era

The Irish Government recently proposed a support program to help Irish businesses ‘get real’ about online trading. SMEs will be able to apply for a voucher with a fixed value of 2,500 Euros to be invested in digital endeavours.

And why did the Government prepared a plan for the digital economy of the country? According to the latest research figures, online sales are growing 10 times faster than in regular economy, indicating a serious opportunity for new jobs creation. Taking into account the fact that 9 out of 10 jobs require a potential employee to have digital skills and 6 out of 10 Irish adults shop online, this seems like a logical move. Continue reading