When it comes to conversion, many people believe that this means closing a deal, like selling a product to a website visitors. However, this is not all there is about it. There are very few cases when a website doesn’t have some sort of conversion. For instance, the following could be measurable conversions: Continue reading
Sometimes, even though your website might be highly optimised SEO-wise, you may reach a point where the organic traffic remains at a certain level and does not increase.
Naturally, all companies need and want to evolve, so we are going to let you in on a trick you can use to increase your organic traffic when it seems like there is nothing else you can do.
The answer is to… answer. Provide answers for the questions your target audience is asking.
Let’s take a simple query: “how to lose weight”. Here’s what Google returns:
Here’s another: “how to make pancakes”. Google returns:
So what happened? Instead of giving you a list of websites where you can find diets and pancake recipes, Google pulled out content (both text and images) from a website. Based on the results returned, we can draw two easy conclusions:
1. The results are, above everything, relevant.
2. The URLs are descriptive.
Google wants you to answer the questions the user asks in the search field. Along with the Hummingbird update, came the „semantic search”. Roughly, this means that Google is now able to better understand the words the user are using in their queries and provide relevant results. Long gone is the era when the engine was only searching exact matches of the keywords.
Where can you use this?
On any website! Even if your content is not structured as described above, you can always use the blog and create awesome and relevant articles that will attract the traffic.
If you are a social media or advertising enthusiast, you probably noticed some of the biggest brands pulling off outstanding campaigns. Clips are going viral, buzz is created, everybody is talking about the brand. A good example of an amazing campaign is Old Spice’s “The man your men could smell like”. It’s simple, it’s funny, it reached its targeted audience in no time.
However, social media is not always a positive experience. Mistakes tend to get viral much faster than the good news. Who hasn’t seen the clip where an UPS guy is throwing a package? Or the scandal around US Airways, who posted an inappropriate picture on their Twitter account. Continue reading
Reaching a 404 page is not very enjoyable, but this doesn’t mean you have reached the end of the internet, as some websites like to call it. In fact, this overlooked page has so much unexploited potential.
So what is a 404 page?
The 404 error code is a standard HTTP response that indicates a communication between the client and the server was possible, but the requested page was not found. This error usually follows dead or broken links.
Don’t overlook it! Continue reading
This question was asked numerous times and answered by SEO experts everywhere. Now, the answer comes directly from Google. In his last video, Matt Cutts, head of the Google Webspam Team, explains that a large number of pages can open up multiple opportunities, but it’s not sufficient for better organic results.
“I wouldn’t assume that just because you have a large number of indexed pages that you automatically get a high-ranking. That’s not the case.”, Cutts said. Continue reading
If you missed the latest news from the world of SEO, here’s a recap: Google rolled out the Hummingbird algorithm last month and it is said to be the most significant change in the past 10 years. With this article we will try and shed a little light on the implications.
We bet it’s been a long time since you last searched a business in the Yellow Pages Book. Well, you’re not the only one. Nowadays, search engines are the ‘goto place’ we all go to when we need to find something.
The amount of information available online is incredibile and of course, a lot of it is irrelevant. So search engines work very hard on keeping the most relevant information on the highest positions in the rankings. If someone searches “plumber in Dublin” they expect to see a list of plumbers’ websites, right? Well, there might be hundreds of plumbers in Dublin, but how do we place a specific one just under their nose? Simple answer: This is SEO.
The main objective of any SEO campaign is, obviously, generating conversion (e.g. someone finds your business online and calls you). However, this is no easy task and merely setting up a website does not gaurantee you sales.. So what do we need to do to make your website work for you? Here are some specifics: Continue reading