Category Archives: PPC

Damage Control with PPC

If you are a social media or advertising enthusiast, you probably noticed some of the biggest brands pulling off outstanding campaigns. Clips are going viral, buzz is created, everybody is talking about the brand. A good example of an amazing campaign is Old Spice’s “The man your men could smell like”. It’s simple, it’s funny, it reached its targeted audience in no time.

However, social media is not always a positive experience. Mistakes tend to get viral much faster than the good news. Who hasn’t seen the clip where an UPS guy is throwing a package? Or the scandal around US Airways, who posted an inappropriate picture on their Twitter account. Continue reading