Category Archives: Ecommerce

Ways to Drive traffic to your Online Store

E-commerce is booming worldwide and if stores like Amazon are already well established, companies from all over the world are now joining the trend and looking for their market share. Your online store can join them, but, with all this competition, you need to become more cutting edge to make sure you won’t be left behind.

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What’s the most important thing when discussing e-commerce? Conversion, of course. But how can you achieve online sales if you don’t have traffic? So here are the 3 key areas to focus on when devising your plans to drive traffic to your website so you can generate more leads and (obviously) sales. Continue reading

Helping SMEs adapt in the digital era

The Irish Government recently proposed a support program to help Irish businesses ‘get real’ about online trading. SMEs will be able to apply for a voucher with a fixed value of 2,500 Euros to be invested in digital endeavours.

And why did the Government prepared a plan for the digital economy of the country? According to the latest research figures, online sales are growing 10 times faster than in regular economy, indicating a serious opportunity for new jobs creation. Taking into account the fact that 9 out of 10 jobs require a potential employee to have digital skills and 6 out of 10 Irish adults shop online, this seems like a logical move. Continue reading

The importance of e-commerce websites

Lets start this discussion with a simple question: “Can anyone afford to lose a client these days?” and most people will say ‘of course not’.  So can you seriously not afford not to have at least a decent online catalog of your products when your competition is only just one click away?

Business owners and entrepreneurs have been focusing their attention to ecommerce more and more over the past few years and with such phenomenal success stories like Amazon or eBay, ecommerce has really proven its absolute true potential. So let’s talk business, shall we? Continue reading