Category Archives: Digital Marketing

Ads are coming to Instagram

Are you looking to expand your social media advertising onto other channels as well? Instagram may be the answer.

The network was purchased by Facebook back in 2012 and for a year and a half now, has been experimenting with advertising. Up until now, only a select group of marketers were able to post photo/video advertisements on the platform, but Instagram recently announced they will be opening the gates for a larger, yet still limited, group of partners. These partners are also companies that are currently advertising on Facebook. Continue reading

Digital Marketing – Teasing Your Audience

Put yourself in the regular user’s shoes. You are hit every second by so many marketing messages: ads on your social media accounts, google ads, banners, pop-ups and so on. How many of them do you actually see? And how many do you actually remember 10 seconds later?

Truth be told, we subconsciously filter all this information and it becomes what the industry refers to as “noise”. However, some commercial messages do stand out. What you need to do is to make sure yours is one of them. But how? Continue reading

Pinterest: Buyable pins rolling out on iOS

Earlier this month, Pinterest’s head of partnerships, Tim Kendall, hinted a new and very cool feature on Pinterest. We are talking about the integration of action buttons that allow you to buy products straight from the app.

If you are Pinterest fan, we bet there have been many times when you have wanted to ask a pinner “where did you buy this from!?” Well, with this new feature, you could place an order for it with just with just a few taps, from within the application (you won’t even need to be redirected to the retailer’s website). We are expecting major online stores to use these action buttons right away. Continue reading

At last, Pinterest’s “Pin It” button is here.

We know most of you love Pinterest and we completely understand that; and needless to say we completely relate!  We value this as we do so much online marketing on behalf of our clients and more often than we’d like to admit, we were mesmerised by all those amazing designs, recipes and DIY projects.

Pinterest is a great place to store all kinds of materials you want to use someday. A new design for your living room, a refurbishment project, a tutorial for sewing a dress or an idea for your next haircut. But sometimes we stumble across these ideas outside Pinterest and we’d love to pin them in a board. Since recently, this was a bit annoying and time consuming since you had to go on Pinterest, hit “+” button (which is inconveniently placed at the bottom of the screen, in our opinion), select the “pin from a website” option and so on. And now you don’t have to do that anymore. Continue reading

5 things most people don’t know about social media marketing

When it comes to social media marketing more often than not we’ve seen people underestimating the work that needs to be done, trying to do it themselves or ignoring it altogether.

Whether you are a marketer or a client, here are 10 things you need to know about social media:

1.    DIY is OK, but only if you are an expert.

Social media has this great potential to help your business, but it can equally harm it if you are not doing it right. Of course, there’s nothing easier and more fun than posting on Facebook or Twitter, but this is just 5% of what a social media expert does.

2.    It takes time!

If you decided to give social media marketing a try, don’t expect results overnight. Rome wasn’t built in a day, neither is online marketing and creating a strong online presence for your organisation.

3.    It takes a lot of planning and strategy!

Some of the posts we see on Facebook pages might seem really simple and effortlessly composed. However, sometimes (and ideally) they are part of an online strategy. So don’t be fooled by simplicity, sometimes we see just the tip of the iceberg.

4.    It takes financial resources.

Facebook’s reach decreased drastically a while ago. So unless you are willing to invest some funds in your campaign, you can’t expect a strong outcome.

5.    It takes originality!

Just by copying someone else’s successful campaigns, you are not going to ensure your own success. You have to be fresh, original and witty

Multilingual content strategy is what you need when targeting overseas customers

While English is a worldwide spoken language, there are very many countries where the percentage of those who speak it is very low. A study showed that people who speak English as a second language, they still prefer to read content in their native language. If your business is going international or if you are targeting overseas countries, you should talk to your audience in their language. In terms of copywriting, this is called multilingual content strategy.

Here is how to get started and make sure that this strategy is a successful one.

Before launching in a multilingual content strategy, you should carefully choose the countries you are targeting.

Establish a core message

All your content should send the same message, no matter in what language it is. You should be consistent, even if you’re approaching different cultures. Your message should be the same.

Choose your channels

Nowadays, there are so many channels to spread a message that it’s nearly impossible to remain anonymous. With all the Social Media platforms, the opportunities are endless. Whether you choose a blog, a video channel, social media profiles, or all of them, it’s up to you and the audience you are targeting. But make sure your content is shareable and you focus more on educating and informing your customers, rather than just pushing your product or service on them.

Also, don’t forget about your mobile audience. With so many people using their mobile devices to browse the internet and make purchases, you don’t want to be left behind.

Don’t use Google Translate for multilingual content

Google Translate is not very accurate. Use professional translators or local copywriters that will know how to “talk” to your potential clients. Also, a good idea would be to hire local social media specialists that will be able to update your social profiles more frequently.

Use simple CMS

Some free CMSs like WordPress, Joomla or Drupal make it easier to handle multiple languages, especially if you have foreign copywriters.

The Importance of Branding

Imagine two coffee shops next to each-other. They both sell the same coffee at the same price. But there is one thing driving you towards one over the other – that’s the power of branding.

Branding is present in all aspects of our lives, whether we’re discussing personal or professional matters. Branding is the way you present yourself in front of your friends, as well as your business partners. This, of course, applies to the image projected by your company as well. Continue reading