Category Archives: Communication

The Importance of Branding

Imagine two coffee shops next to each-other. They both sell the same coffee at the same price. But there is one thing driving you towards one over the other – that’s the power of branding.

Branding is present in all aspects of our lives, whether we’re discussing personal or professional matters. Branding is the way you present yourself in front of your friends, as well as your business partners. This, of course, applies to the image projected by your company as well. Continue reading

Skype and John Clang bring families together for unique portraits

Who is John Clang and what’s his connection with Skype?

John Clang is a visual artist from Singapore. He shares his time between New York and Singapore and exhibits his works in museums from all across the world. You are probably still wondering what he has to do with Skype and why do you have to read about him on our blog.

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