Imagine two coffee shops next to each-other. They both sell the same coffee at the same price. But there is one thing driving you towards one over the other – that’s the power of branding.
Branding is present in all aspects of our lives, whether we’re discussing personal or professional matters. Branding is the way you present yourself in front of your friends, as well as your business partners. This, of course, applies to the image projected by your company as well. Continue reading