Monthly Archives: February 2015

Should you buy Twitter and Instagram followers?

Is there a method you can use to gain hundreds, thousands or even hundred thousands followers or fans on your social media accounts? There is and, moreover, it’s really cheap and absolutely effortless. Should you do it though? Absolutely not!

In order to understand why this is a bad practice, you need to know how it works. There are many companies (third parties) that are charging as low as €5 for 1000 followers. Usually, they have a huge database of what the industry calls “zombie accounts”. They are not active and have random names.

Besides increasing the number of followers associated with your account, these followers do absolutely nothing. Of course, it looks good to have 50.000 followers, but this is not the way to acquire them. We are going to explain why.

1. Fake accounts don’t generate engagement.

As we said before, these accounts’ business is to follow you and that’s it. They will never like, comment, reply, retweet etc.

2. It’s easy to get caught!

There are multiple tools that allow you to test how many fake accounts are following you (or other accounts). The one provided by socialbakers works really well.

mcllroy

nial
3. Social Networks don’t tolerate this

Recently, Instagram rolled out a script that eliminated all the fake followers, leaving some really important accounts (celebrities, big brands) with half their original number.

Advice: When you hire a company to manage your social media accounts, make sure they do not engage in shady activities just to have something that looks good to put in your monthly report.

How to keep your organic traffic growing?

Sometimes, even though your website might be highly optimised SEO-wise, you may reach a point where the organic traffic remains at a certain level and does not increase.

Naturally, all companies need and want to evolve, so we are going to let you in on a trick you can use to increase your organic traffic when it seems like there is nothing else you can do.

The answer is to… answer. Provide answers for the questions your target audience is asking.

Let’s take a simple query: “how to lose weight”. Here’s what Google returns:

how-to-lose-weight

Here’s another: “how to make pancakes”. Google returns:

preparation

So what happened? Instead of giving you a list of websites where you can find diets and pancake recipes, Google pulled out content (both text and images) from a website. Based on the results returned, we can draw two easy conclusions:

1. The results are, above everything, relevant.
2. The URLs are descriptive.

descriptive

Google wants you to answer the questions the user asks in the search field. Along with the Hummingbird update, came the „semantic search”. Roughly, this means that Google is now able to better understand the words the user are using in their queries and provide relevant results. Long gone is the era when the engine was only searching exact matches of the keywords.

Where can you use this?

On any website! Even if your content is not structured as described above, you can always use the blog and create awesome and relevant articles that will attract the traffic.

Are WordPress plugins a liability?

There are a lot of good reasons why one would choose to work with WordPress, but, as simple as everything may seem at first glance, there are a lot of aspects to be considered. For instance, the reliability of the plugins.

One of the CMS’s advantages is the variety of plugins available, both free and paid. However, you should know that some of them can seriously harm your website, others have backdoors and malicious scripts embedded and, at times, a simple mistake on the developers’ behalf can open a door for mischievous exploitation. Continue reading

So long, Flash! YouTube defaults to HTML5

‘Proper Flash performs too slow to be useful [on the iPhone]. There’s this missing product in the middle. It just doesn’t exist,’ said Steve Jobs back in 2008.

For many years, when it came to Apple computers and mobile devices, many have said that they don’t have access to the real Internet, since they can’t run Flash content. After all, when Adobe came up with the Macromedia Suite, a really long time ago, it was advertised as the next big thing, the future of the web. As you can see today, that’s not the case and, to be honest, we have to thank Steve Jobs for this, as he had a lot to do with the death of this terrible thing.
Continue reading