Did you know that more 68% of the online shopping carts are abandoned? Well, It says so on the Baymard Institute’s website. As you may have guessed, an abandoned cart is an unfinished shopping process. It’s the act of adding products into your shopping cart and then leaving the website without buying. Continue reading
Based on the principle that conversion won’t happen if you don’t have a systematic approach, Peepa Laja from ConversionXL put together a guide that will help you understand how to evaluate your own website and what to do to get the most of it. In this article, we’ll talk about each step of this guide, because we really believe in what he says.
1. People judge books by their covers. And by this, Laja emphasizes how important design is for your business’ website. We’ve talked in a lot of our articles about why is web design crucial for your company, why does it need to be always up to date and suitable for all devices, and we’ll say it once again in his words: “Design matters. A lot. It has a strong impact on your conversions, the user experience and customer loyalty. The bar for web design keeps getting higher and higher. Don’t get left behind.” Continue reading